How a Collaborative CMO Coach can improve your odds of success

Think about things differently with a Collaborative CMO Coach — Photo by Ivan Bertolazzi on Pexels

So you’ve finally made it to CMO, congratulations!

While you may be excited to become a staple figure of growth in your company’s history, the unfortunate reality is that Chief Marketing Officers don’t last long in their roles. According to research conducted by Spencer Stuart, the average tenure of a CMO is only 30 months, while other C-Suite executives hold their posts longer. In fact, the average tenure of a CEO is a whopping 76 months by comparison. How can we explain this disparity?

Why is it so hard to be a CMO?

Christine Moorman, a business professor at Duke University, attempted to explain challenges CMOs face in the Wall Street Journal. “Marketers do face challenges including proving the effectiveness of their work, which is complicated because customers, competitors and larger forces continually change. It’s a noisy laboratory in which a marketing leader is going to try to make the connection between an action and an outcome. Other executives may not fully appreciate the complexity.”

Leading a marketing department is an incredibly challenging job and you don’t have very long to get it right. I know because I’ve been there. Between the pressure to deliver results, working to keep a strong leadership presence with your team, and C-Suite peers who may not understand your challenges, it can get lonely at the top. That’s where a Collaborative CMO Coach comes in.

Hallway sign guiding where to go as a CMO Coach would — Photo by Jon Tyson on Unsplash

What is a Collaborative CMO Coach?

A Collaborative CMO Coach is a partner for CMOs to make sure they’re on the right path. Someone to bounce ideas off of and to help identify blind spots. With a Collaborative CMO Coach, brand leaders get a sounding board for their ideas along with personalized professional development coaching from an expert so they can accelerate their career success while also driving stronger results for the company. That translates to improved odds of success as a CMO.

With a Collaborative CMO Coach, Marketing leaders get:

• A supportive & knowledgeable partner

• A top of the line strategist to think through new ideas for growing their business, their team, and themselves

• A “fresh set of eyes” on their marketing challenges

• Help finding new and better opportunities they otherwise wouldn’t have known to look for

• A reality check on their brand plan

The companies they work for benefit too. Employers can expect to see these results:

Increased employee loyalty & retention
Growing brand. Growing business.
An engaged and motivated team
Accelerated team member development

Recommendation for Bamboo Branding’s Collaborative CMO Coach program

Who needs a Collaborative CMO Coach?

A Collaborative CMO Coach is perfect for Chief Marketing Officers and Vice Presidents of Marketing who are under pressure to deliver results and would benefit from an expert second opinion. It’s also a great idea for Marketing leaders who are new to an executive role and could use guidance from a marketing veteran as they navigate the complex territory of senior leadership.

As a former CMO, I love partnering with other CMOs to help them achieve their business and career goals. Want to improve your odds of success as CMO? Get in touch and I’d be happy to help find the Collaborative CMO Coach that’s right for you.